![FILE--Customers shop for New Balance sports shoes at a New Balance store in Shanghai, China, 21 February 2015. On April 24, 2015, Guangzhou Munic Stock Photo - Alamy FILE--Customers shop for New Balance sports shoes at a New Balance store in Shanghai, China, 21 February 2015. On April 24, 2015, Guangzhou Munic Stock Photo - Alamy](https://l450v.alamy.com/450v/w8hjm6/file-customers-shop-for-new-balance-sports-shoes-at-a-new-balance-store-in-shanghai-china-21-february-2015-on-april-24-2015-guangzhou-munic-w8hjm6.jpg)
FILE--Customers shop for New Balance sports shoes at a New Balance store in Shanghai, China, 21 February 2015. On April 24, 2015, Guangzhou Munic Stock Photo - Alamy
![Moscow, Russia. 30th May, 2022. A customer walks by a New Balance boutique in a shopping mall in Moscow. The boutique remained open in June 2022. (Photo by Vlad Karkov/SOPA Images/Sipa USA) Moscow, Russia. 30th May, 2022. A customer walks by a New Balance boutique in a shopping mall in Moscow. The boutique remained open in June 2022. (Photo by Vlad Karkov/SOPA Images/Sipa USA)](https://c8.alamy.com/comp/2JAR8AN/moscow-russia-30th-may-2022-a-customer-walks-by-a-new-balance-boutique-in-a-shopping-mall-in-moscow-the-boutique-remained-open-in-june-2022-photo-by-vlad-karkovsopa-imagessipa-usa-credit-sipa-usaalamy-live-news-2JAR8AN.jpg)
Moscow, Russia. 30th May, 2022. A customer walks by a New Balance boutique in a shopping mall in Moscow. The boutique remained open in June 2022. (Photo by Vlad Karkov/SOPA Images/Sipa USA)
![UX Spotlight: Custom product creators - New Balance gives customers the sneakers of their dream - Contentsquare UX Spotlight: Custom product creators - New Balance gives customers the sneakers of their dream - Contentsquare](https://blog.contentsquare.com/hubfs/CS_Blog/NewBalance-TheFeature.jpg?t=1534868799929)