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Michael Jordan: Inside the rise of his marketability - Sports Illustrated
Nike's genius Marketing Strategy for Air Jordan : A Case Study - YouTube
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Michael 'Air' Jordan: A marketing, fashion, and sneaker revolution off the court | Sporting News Australia
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Michael 'Air' Jordan: A marketing, fashion, and sneaker revolution off the court | Sporting News Australia
Jordan-More than just a shoe brand: - Marketing Strategy
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Jordan-More than just a shoe brand: - Marketing Strategy
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