![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Paris Saint Germain X Air Jordan 1 High Zoom Comfort 'Paris' - Air Jordan - DB3610 105 - white/black/psychic purple/hyper pink | Flight Club Paris Saint Germain X Air Jordan 1 High Zoom Comfort 'Paris' - Air Jordan - DB3610 105 - white/black/psychic purple/hyper pink | Flight Club](https://cdn.flightclub.com/750/TEMPLATE/254484/3.jpg)
Paris Saint Germain X Air Jordan 1 High Zoom Comfort 'Paris' - Air Jordan - DB3610 105 - white/black/psychic purple/hyper pink | Flight Club
![Jordan Paris Saint-Germain Home Vapor Match Shirt 2021-22 With Messi 30 Printing Jersey Midnight Navy/University Red/White Men's - SS21 - US Jordan Paris Saint-Germain Home Vapor Match Shirt 2021-22 With Messi 30 Printing Jersey Midnight Navy/University Red/White Men's - SS21 - US](https://images.stockx.com/images/Jordan-Paris-Saint-Germain-Home-Vapor-Match-Shirt-2021-22-With-Messi-30-Printing-Jersey-Midnight-Navy-University-Red-White.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1628878104)